Align your vision with our Editorial Style Guide service
Clear, consistent messaging across all your content
Teams can spend too much time debating whether to write ‘Board of Directors’ or ‘board of directors’. Or ‘5%’ vs
‘5 per cent’, leaving less time to create great content.
A professional editorial style guide eliminates daily decisions like these. It streamlines your workflow and ensures every piece of writing reinforces your brand.
What is an editorial style guide?
It’s a document (or video - we can do either!) that outlines the specific rules and conventions for writing and designing documents within an organisation or for a specific brand.
It ensures consistency and quality in all communications, addressing aspects like grammar, punctuation, voice, tone and formatting. Essentially, it's a reference tool that helps writers and editors maintain a unified brand voice and style across all platforms. See its key elements below!
Grammar and Punctuation | Voice and Tone | Terminology and Preferred Wording | Formatting and Structure | Image and Table Guidelines | Website and Digital Content
How will an editorial style guide help you?
✓ eliminate writing bottlenecks
✓ create consistency that builds trust
✓ transform jargon into clear communication
✓ reduce endless editing cycles
✓ deliver practical tools, not theory
✓ future-proof your communications
Clear and unified messaging builds trust, strengthens brand identity and inspires action.
What's included in our editorial style guide service?
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What we do.
✓ Create a framework so the team can focus on content, not basic decisions like capitalisation or tone
✓ Establish rules so that every document sounds unmistakably like your organisation
✓ Embed plain language principles that turn complex ideas into accessible content audiences want to read
✓ Give clear direction that means fewer revisions, less confusion and fast project delivery for teams and contractors
✓ Create specific guidance for your sector, complete with real examples and cheat sheets
✓ Deliver an editorial guide to help new writers immediately match your established voice and standards

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